While even one stream can bring hundreds or thousands of new reactions and attract new subscribers, choosing one platform over another still limits bloggers’ reach. Indeed, given the current variety of streaming solutions, it would be short-sighted to use the capabilities of only one of them. Below, we will explain how to do this and what tools will help you.

What Is Multistreaming?

In a nutshell, it means streaming your video to several social streaming platforms, like Twitch and YouTube. It usually happens in real-time, so you don't have to choose only one platform, but if you had the option to use your pre-recorded videos, too, would you jump at the chance? We bet you would.

In fact, for both live streams and 24/7 streams with pre-recorded videos, you can use the Gyre live stream encoding software. Below, we'll go into more detail about how to run a live stream on YouTube, Twitch, Facebook, and other platforms simultaneously, but for now, let's look at the benefits of multistreaming.

Benefits of Multistreaming

Let's take a quick look at the benefits of multistreaming.

  • You are expanding your target audience. Since your followers on different platforms may be different, too, multistreaming will allow you to reach them all at once without spending too much effort. However, don't forget to develop a content scenario that would be relevant for each platform you use.
  • You are opening up new opportunities to interact with viewers. You can use all the engagement tools available within the platforms you use at once: reactions, comments, and monetization (in particular, donations). Thus, when your single stream lasts, you will collect feedback from your viewers that would have previously taken you several times longer to achieve.
  • Fewer resource costs. Multistreaming means less time spent on launching your stream. This way, you can plan live video streaming even more often than before without spending all your free time.
  • You are improving the KPI of your blogging activity. Thanks to multistreaming, your content will start collecting even more reactions from your followers in a shorter period. It means that the dynamics of your blogging activity will become more significant. 
  • Simplified compliance with brand identity. By running the same video stream to several platforms at once, you will not have to worry about how accurately you convey your brand's values, as you would have to do when planning live streaming to multiple platforms simultaneously.

How To Set Up A Live Stream To Multiple Platforms in Gyre

With Gyre, you can run a live stream on Twitch, YouTube, Facebook, Instagram, Kick, Telegram, X, and others from one account. Also, by using it, you can manage each of these streams separately (stop, edit, schedule, restart, etc.). Thus, Gyre can become your full-fledged control center for going live on critical media platforms. Now, let's learn how to set up multistreaming with this tool.

  • Open your account on the first platform, where you will go live 24/7 and set up everything for the upcoming stream.
  • Copy your stream key and ID/URL.
  • Open your Gyre account and click the Add Stream button at the top right.
  • Set up your live stream settings in the pop-up window. You should do it both in the Live tab and in the Video tab, where you can specify the order of your pre-recorded videos.
  • Confirm and save your settings and start the stream.
  • Return to your account on the streaming platform and start streaming if it doesn’t have an auto-start feature.
  • Make the same steps for other platforms. You can choose the same pre-recorded content for each new stream or make the changes. 

Conclusion

Now, you can stream to multiple online platforms 24/7 using Gyre. For even more valuable insights about continuous streaming and general boosts for your channel, check out other articles from our blog.