Hello, creators! According to DemandSage, YouTube has over 2.5 billion monthly users. Over 63 million creators worldwide generate content for YouTube, with top charts featuring Indian entertainment videos, kids’ content, and music.

Every channel needs its strategy in a competitive environment for viewer attention. This case shows how 24/7 streams can change the game.

We decided to review the strategy of a sports-focused channel that has been active since May 2020, gaining 264K subscribers. However, like many other channels, its content started to plateau, and creators needed to find a new way to maintain activity and engage the audience.

Initially, the creators focused on regular videos, posting 2-4 videos per month and some experimental Shorts. However, results were minimal, and the channel grew more slowly than expected. The activity fluctuated from video to video. That’s when they decided to add 24/7 streams, which fit perfectly into the "sports channel" concept.

Why 24/7 Streams?

It’s simple: regular videos are like a cup of coffee you drink in the morning. If you forget about it, it’s already cold.

24/7 streams are like your favorite coffee machine, which works constantly and is always ready to brew a fresh cup when needed.

Since October 2024, the channel has been running four live streams 24/7. The results were immediate.

What did the creator achieve in 135 days with Gyre?

The creator has 122 published videos on the channel. Over four months, they launched an additional 58 Gyre 24/7 live streams, generating 27.2% of the total channel revenue — almost a third! And this is just the beginning.

Subscribers

During the period when streams were added to the strategy, the channel increased its subscribers by 37.3%. Here’s the interesting part: 24/7 live streams generated nearly half (44.7%) of these new subscribers.

Views

Views increased by 40.5% — 11,365,657 vs. 8,087,444. 24/7 live streaming now accounts for 36% of the channel's total views.

Watch Time

And here’s the real highlight: total watch time tripled (183.1% increase)! Most of this time came from Gyre 24/7 live streams — 64.8%.

How Do 24/7 Live Streams Affect YouTube Channel Performance?

It’s essential to note that 24/7 live streams not only increase the number of views but also significantly impact audience retention.

Average view duration is a key metric that YouTube uses to assess the quality of your channel for promotion.

The average view duration on Gyre 24/7 live streams is 11 minutes and 10 seconds, which is 3.5 times higher than the average for regular videos, which is 3 minutes and 1 second. This means viewers stay with your content much longer, which YouTube loves.

High retention increases the RPM of live streams, meaning your revenue grows 24/7.

Remember, Gyre live streams run continuously without requiring the creator's constant involvement. This gives viewers more opportunities to come across your channel, even if they come to YouTube with no specific goal. And it gives you time to implement fresh, creative ideas.

As of February 2025

Four Gyre streams now generate 55% of the channel's revenue, which continues to grow.

However, Gyre's capabilities on YouTube are even more significant — we have feedback from a user who runs over 100 simultaneous streams!

The data shows that streams will shortly become the channel's primary source of revenue. Live streams have already become the key driver, generating:

  • 57.2% of all views on the channel
  • 83.2% of watch time
  • 69.3% of new subscribers

Conclusion

Gyre’s 24/7 streams are your key to success on YouTube in 2025. They increase RPM, improve subscription rates, and add activity to the channel. As a result, your content ends up in recommendations, bringing in new audiences. Plus, you can earn repeat revenue from already created videos without violating platform rules.

Want to see similar results on your channel? Start 24/7 streams with Gyre in just a couple of clicks.