Becoming an internet star when you have millions of competitors is no easy task. Forming a promotion strategy for video bloggers always implies a comprehensive approach. It's about more than choosing the right style, the main topic of your social profile, using high-quality video equipment, and competent marketing. It's also about the little things.

For example, if we are talking about live streams, they are one of the most favorite types of entertainment for socially active people. Indeed, unlike viewing retouched photos, live streams not only allow the audience to have a live experience of interacting with their idols but also to interact with them through comments and reactions. But how can you understand when to start them to reach the highest audience engagement? Below, we will share the best practices for choosing the perfect time for live streaming on TikTok.

What Time Is Best to Go Live on TikTok?

As a general guideline for your future TikTok's strategies, you should go live when your followers are most likely to be online and have some time to watch your stream. In particular, if we are talking about TikTok algorithm times, the best moment to start your live streaming is early morning or late evening. To be more precise, referring to the general statistical data, this time is from 6 am to 11 am or from 7 p.m. to 11 pm.

Best Times to Live Stream on TikTok by Country

On the other hand, you should understand that the above data may vary slightly depending on the specific region. Looking at these recommendations for particular countries, we have the following data:

  • The USA
    • Monday: 6 am, 10 am, 11 pm
    • Tuesday: 2 am, 4 am , 9 am
    • Wednesday: 6 am, 8 am, 11 am
    • Thursday: 9 am, 12 pm, 7 pm
    • Friday: 5 am, 1 pm, 3 pm
    • Saturday: 11 am, 7 pm, 9 pm
    • Sunday: 7 am, 8 am, 4 pm
  • Canada
    • Monday: 6 am, 10 am, 10 pm
    • Tuesday: 2 am, 4 am, 9 am
    • Wednesday: 7 am, 8 am, 11 am
    • Thursday: 9 am, 12 pm, 7 pm
    • Friday: 5 am, 1 pm, 3 pm
    • Saturday: 11 am, 7 pm, 8 pm
    • Sunday: 7 am, 8 am, 4 pm
  • Australia
    • Monday: 6 am, 10 am, 10 pm
    • Tuesday: 2 am, 4 am, 9 am
    • Wednesday: 7 am, 9 am, 11 am
    • Thursday: 9 am, 12 pm, 7 pm
    • Friday: 5 am, 1 pm, 3 pm
    • Saturday: 11 am, 7 pm, 8 pm
    • Sunday: 7 am, 9 am, 4 pm
  • Germany
    • Monday: 6 am, 10 am, 10 pm
    • Tuesday: 2 am, 4 am, 9 am
    • Wednesday: 7 am, 8 am, 11 am
    • Thursday: 9 am, 12 pm, 7 pm
    • Friday: 5 am, 1 pm, 3 pm
    • Saturday: 11 am, 7 pm, 8 pm
    • Sunday: 7 am, 8 am, 4 pm
  • Philippines
    • Monday: 3:30 pm, 7:30 pm, and 7:30 am
    • Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
    • Wednesday: 4:30 pm, 5:30 pm, and 8:30  am
    • Thursday: 6:30 pm, 9:30 pm, and 4:30 am
    • Friday: 2:30, 10:30 pm, and 12:30 am
    • Saturday: 8:30 pm, 4:30 am, and 5:30 am
    • Sunday: 4:30 pm, 5:30 pm, and 1:30 am

Tips to Find Your Best Time to Live Stream on TikTok

Finally, we have provided four additional recommendations below to better understand when and how best to go live on TikTok.

Find your audience's locations

First, you must check the data in the Analytics section of your TikTok profile. In particular, the most relevant information is located in the drop-down menu on the Followers tab. 

Use analytics to check when your followers are most active

In addition to key audience demographic data, you can also find on the Followers tab your followers' interests and the time of their top activity on TikTok. This information will help you tailor your live-streaming strategy to the specific data of your audience and not the general information obtained from statistics.

Keep an eye on your competitors

And, of course, don't forget to check the streaming timing chosen by your competitors from your region – they may have been doing a lot of research to find the best one, and now you can use this already prepared data to benefit your promotion.

Final Thoughts

Now you know everything about the right timing for your live streams, and this information will help you win a global audience on TikTok. And, of course, note that choosing the optimal timing is only part of your promotion strategy, so we recommend you check out our other blog posts for more information.