As an author of unique content (and a channel owner), you still can't stop looking for new ways to monetize your channel. If so, this article is definitely for you! We will tell you how to start earning from your content without bothering with editing and creating complex and lengthy scenarios.
This platform has simplified complex things: in 2020, YouTube was expanded with new outstanding features, including creating and viewing 1-minute vertical videos called Shorts. Let's find out what they are, what YouTube Shorts requirements are, and what the minimum YouTube shorts views count for monetization.
What Exactly Are YouTube Shorts?
For creators, it is a feature built into the YouTube mobile app that allows them to upload short vertical videos. At the same time, YouTube users can watch them both on mobile devices and in a desktop browser. The content of this format has some requirements:
- Duration from 15 seconds to 1 minute.
- Vertical design with an aspect ratio of 9x16.
- Title length up to 100 characters.
- Configured target audience settings, including age groups.
Even if you posted your first video in the Shorts format, it could quickly end up in the recommendations. Thus, even within one day, you can achieve hundreds or thousands of views.
How to Monetize YouTube Shorts?
Shorts are what you can use to strengthen your brand promotion. However, this type of content can also be helpful for bloggers if it meets current trends and popular search queries of their target audience. Unlike full-length videos, Shorts are much faster and easier to create. Moreover, they can be cut from previously published horizontal videos in any video editor. But, together with all these advantages, can you monetize YouTube Shorts?
To enable monetization, you will need to create an AdSense account and agree to the new terms of the affiliate program (they are available in your creative studio in the "Monetization" tab).
YouTube Shorts Monetization Rules for 2023
Now let's move from theory to practice and consider the essential YouTube shorts monetization rules 2023 that content creators must adhere to comply with YouTube monetization.
Requirements for Monetizing YouTube Shorts
The requirements for YouTube Shorts monetization are simple: you must have at least 500 subscribers on your channel. Otherwise, monetization will not be available for your short YouTube videos.
What is the Minimum Number of Views on YouTube Shorts to Qualify for Payment?
So, how many views on YouTube Shorts to get paid? In short, you must fall into at least one of these two categories of creators: those with at least 3,000 hours of channel views during the last year (without Shorts) and those with at least 3 million Shorts views over the past 90 days.
What is the Earning Potential from YouTube Shorts?
YouTube pays out 45% of the net profit a creator earns with Shorts monetization. Also, some of the income may go to pay for music licenses for the tracks used in these videos. The final payout will be set in direct proportion to the total number of views of the Shorts by YouTube Premium subscribers.
Effective Approaches to Maximize Monetization of YouTube Shorts
Now you know when does YouTube Shorts monetization start, so it’s the best time to find out how to attract as many viewers as possible.
In general, you will need to make efforts in two directions: creating relevant content (that is, something that meets global trends and the interests of your target audience) and increasing the average watch time of your short videos (which will be the key to getting your video in the recommendations).
To do this, you must create intrigue – for example, at the beginning of the video, ask a question, and answer it at the end. Also viral are scientific experiments, dressing up, funny videos, videos dedicated to popular films and video games, shocking content, and funny videos with animals. Remember that YouTube is primarily an entertainment platform, so there is no place for something boring and not dynamic.
As you can see, Shorts can be a starting point for gaining wide popularity and monetization of your channel from here. You don’t need to bother much with editing and scripts. Just make sure your video meets the platform requirements (length from 15 to 60 seconds, vertical format with aspect ratio of 9x16, title up to 100 characters, and audience setup), and soon you will be able to see your content's number of views grow exponentially!