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by Sergiy Bilenko

Brand Strategy Specialist

Are you in a situation where you cannot receive an income from YouTube ads anymore, which has become a serious obstacle to your further online revenue? Whether you are a newbie or a pro, you need to know all the details of how to protect yourself from loss of earnings. 

What Is Demonetization and How Does It Work on YouTube?

YouTube demonetization is when a channel loses the ability to show advertising in some or all videos. As the platform allows channels that meet the requirements of the YouTube Partner Program and comply with the rules for advertisers to receive income from video clips, if you don't meet them, YouTube cancels the monetization option. 

Why Are Content Creators Can Face Demonetization?

There are two main reasons channels may lose advertising revenue. Let’s check them below.

Content that does not comply with advertising rules

According to YouTube demonetization rules, there are many topics that you cannot raise in your videos to avoid content guideline violations. Before uploading them to the platform, you should check the complete list of prohibited topics on YouTube. Also, it will be helpful for you to watch a video where enthusiasts provide lists of words you shouldn't use on your channel if you want to save monetization.

You are violating the monetization policy

Compliance with ad-friendly content criteria alone does not guarantee you insurance against demonetization. In addition to this, you need to follow the community guidelines and update your AdSense account.

YouTube promotes mutual respect and content quality principles that allow the whole family to view it. Therefore, you should not make videos that may contain nudity, sex, fraud, spam, and violence.

To download AdSense, you must have an updated account, create original content, and not violate copyrights. By the way, these rules also apply to YouTube Shorts.

It is worth noting that even the largest channels can receive content violation penalties, as happened with PewDiePie. When he posted a series of content that was considered offensive and inappropriate for mentioning anti-Semetism and Nazi imagery, his videos were demonetized on YouTube. 

How Does Demonetization Affect Content Creators?

If you face demonetization, this means that you will face ad revenue loss. Moreover, if the video has already managed to bring in money, then it remains yours. If you don’t meet the platform's rules, you may lose part of the income from future videos, YouTube can exclude your channel from the Partner Program, or even close it. However, there’s always an option to appeal demonetization decision.

How to Protect a YT Channel from Demonetization

The first thing you need to do is learn all the platform rules regarding the content you can upload without negative consequences. To ensure the safety of your channel, you have to check the following demonetization algorithm factors:

  • do not use obscene language;
  • avoid dangerous activities;
  • do not discuss sensitive topics;
  • do not use copyrighted materials.

The YouTube demonetization process may also affect inactive channels that do not upload new videos or do not reach the required 4,000 hours of viewing over the past 12 months. Therefore, you should focus on creating high-quality and engaging content that will help you maintain monetization.

How to Make More Money on YouTube

Every content creator may face demonetized video or even channel, so you should know methods of making money on YouTube that will not leave you without a single cent. 

Continuous live streams

The more followers you have, the more views you get, which, accordingly, increases YouTube monetization. One of the methods of earning money on the platform is 24/7 live streams of pre-recorded videos. This way, you can reach a larger audience and attract new subscribers without extra effort. Thanks to this, you will have the opportunity to advertise goods and services and use sponsorship options, subsequently boosting your income.

Invite subscribers to become channel sponsors

Your audience can sponsor your channel. This feature will allow you to earn monthly income and give your followers benefits such as exclusive content, early video access, chat badges, and more. Depending on your membership level, your subscribers will receive different benefit packs.

Advertise products and services

Advertising from third-party brands is also an excellent solution because you can get huge profits from this cooperation. Considering that people cannot miss such ads means more people will have to watch these integrations.

Take advantage of crowdfunding

Crowdfunding is a great way to build a community while funding content creation. Platforms like Patreon or Buy Me a Coffee allow your audience to pay monthly for exclusive content and perks. All you need to do is share the link to all your crowdfunding pages with your subscribers.

Final Thoughts

We hope that our material has provided you with enough tips to help you avoid the YouTube demonetization problem. Don’t worry – you still have four extra methods to earn money from other sources.