Since September 2021, the channel has been live-streaming from 4 to 8 continuous streams simultaneously, with peak viewership ranging from 200 to 700 viewers.

In nearly a year of active continuous stream launches, the Prenses MeLisa channel accrued an additional 69.5 million views, surpassing the total of 31.6 million views garnered by regular videos during the same period.

Moreover, the live-streams notably enhanced average viewer retention. For streams, this figure stands at 6 minutes, while for regular videos, it hovers just under 1 minute.

The live-streams exerted the most significant impact on the watch time metric, accumulating a staggering 7.19 millions hours of viewing, constituting an impressive 94% of the total watch time.

In 2023, the channel's creator shows no signs of slowing down, with 8 simultaneous streams achieving remarkable activity levels. The creator also leaves streams available to the public for less than 12 hours, yielding explosive statistical results. Continuous streams now attract a remarkable 93% of all traffic on the channel. New video releases occur less than once a month.

Therefore, if you're aiming to elevate your metrics, incorporating live streams can markedly enhance the overall performance of your channel.