Since September 2022, the Heidi & Zidane قصص الأسرة channel has been actively running 3 or 4 Gyre continuous streams simultaneously.

The key stream metrics showed a positive growth trend from September to November. For instance, stream view rate increased from 4.7% to 11.8%.

Within the initial two months of launch, continuous live-streaming brought in nearly 1.3 million additional views. It's worth noting that the watch time surged from 7% to 20% during this period. On average, viewers spent 3 minutes and 37 seconds watching a stream in October, compared to the 2-minute average for regular videos. Within these two months, these new views translated into almost 4 thousand new subscribers.

In 2023, the channel's creator adheres to the same strategy: broadcasting 3-4 streams simultaneously and restarting them every 4 days. Additionally, the creator actively incorporates videos in the Shorts format. In the first half of the year, traffic was distributed as follows: regular videos — 43%, Shorts — 29%, and continuous streams — 27%.

However, streams account for over 55% of the channel's revenue.

Therefore, live streaming is a potent tool for sustaining an active channel, working seamlessly in conjunction with other types of content on YouTube.