Christmas is the warmest day in the world. Since it is an official holiday in most countries, when people tend to stay home, YouTube traffic increases significantly before and on Christmas Day. Content creators can use this to increase activity on their channels by revealing the theme of this holiday in their videos. Below, we will explain how to do this in detail.

Research Christmas Videos That Went Viral Last Year

Before creating new content, you must analyze what’s already worked well. In the context of Christmas videos, we’re talking about analyzing the content that has become viral on YouTube in the past year, as this will help you identify formats and ideas that are most likely to be effective. We also highly recommend not limiting yourself to YouTube and researching TikTok and Instagram.

Another worthwhile recommendation is to look at content from bloggers and big brands. Since the latter engage top experts to work on their marketing campaigns, their ideas will inspire you.

Find Trending Christmas Keywords

You can start by looking for holiday keywords and YouTube trends to understand the topics and queries most relevant to your audience. Specifically, the easiest way to assess the search volume on YouTube is to use the free Google Trends tool, which can be customized to the YouTube algorithm and enables finding top Christmas-related queries on this platform.

Then, you should create a list of specific keywords using tools like Keyword Planner or Ahrefs. You also have to integrate phrases that evoke an emotional response, such as «nostalgic Christmas» or «holiday DIY,» into the title, description, and hashtags of your video.

Utilize Christmas Nostalgia When Creating Content

Christmas hacks are associated with nostalgia like no other holiday. For example, you can use this emotional connection in your content by creating a video with elements from classic Christmas movies, songs, and traditions. Also, you can consider adding iconic attributes to your usual background, whether it’s old decorations, vintage cards, or photos from your family album.

Create a Christmas Series

Maintaining suspense for as long as possible is one of the main mottos of popular YouTube bloggers. You shouldn’t neglect this simple truth when creating Christmas content – ​​in particular, we mean not one video but a series of several videos to make your viewers languish in anticipation of new releases.

For example, suppose your blog is dedicated to lifestyle. In that case, you can film a series like «7 Days of Christmas», where each video is committed to a separate day (on one day, you watch old Christmas movies and overview them; on another – you can cook traditional Christmas dishes, on the third – you can decorate your apartments, and so on). You can end such a series with a culminating video dedicated to some emotional story that happened to you during the filming process.

Create Vlogmas Live Streams

Next, you can automate the process of delivering content to YouTube subscribers and expand your reach by using your content in a pre-recorded live stream (in particular, through creating a kind of «Vlogmas» stream compiled from Christmas-related, pre-recorded videos to create a sense of live interaction with your audience). You can do this with our Gyre.pro tool and use content formats such as holiday master classes, Q&As, or quizzes with gifts.

Decorate Your Channel in the Christmas Style

You should also create a YouTube Christmas decoration for your channel to enhance the authentic holiday mood and attract the attention of your viewers. For example, you can change the design of banners and icons and create an attractive Christmas YouTube thumbnail by adding snowflakes, garlands, Christmas balls, etc. Also, do not forget to record a new video trailer for your channel to greet your viewers and announce the upcoming content.

Share Your Content

This paragraph may seem obvious, but don’t forget to share content outside of YouTube to maximize your YouTube views. Other social networks, including Instagram, Facebook, and Twitter, are suitable for this, where you can cross-post short teasers or highlights. Additionally, you can use email newsletters to send your subscribers a selection of holiday content.

A Few Christmas YouTube Video Ideas

Finally, to summarize all of the above, we would like to share a few worthwhile ideas for creating YouTube Christmas videos:

  • Masterclasses on creating original gifts or holiday decor;
  • Christmas culinary marathon with the preparation of traditional dishes or popular Christmas desserts;
  • Challenges like «Who will decorate the Christmas tree faster with their eyes closed?» or «Christmas quiz with punishments for incorrect answers»;
  • A guide to Christmas films, including cult movies and premieres;
  • «Vlogmas» with daily videos about preparing for the holidays;
  • Reactions to last year's viral videos;
  • Charity initiatives with your participation;
  • Reviews of popular Christmas gifts or holiday sets;
  • Historical or entertaining content about how Christmas is celebrated in different countries and what traditions are dedicated to it;
  • Christmas playlist with your favorite Christmas songs and/or covers of popular tracks.

And, of course, feel free to check other articles in our blog to get even more inspiration for your YouTube content.