In March 2025, the DIY channel Lesnoy, with 393K subscribers and more than 77.5M views, tested 24/7 streaming with Gyre.Pro. The team launched just one nonstop stream — and the results were impressive: 1.15M views, 260K watch hours, and over 2K new subscribers.

Why Did the Channel Try 24/7 Streaming?

At the time, the channel had 101 videos, all generating steady views. But the team wanted to test a new tool and see if just one stream could bring extra growth without changing the upload schedule.

The comparison was striking: 101 videos working for years versus a single stream launched in March.

Results of Just One Stream

In two months (March–April 2025), one stream delivered:

  • +1.15M views (6.3% of the channel’s total traffic)
  • 260K watch hours (10% of the channel’s total watch time)
  • +2,117 new subscribers
  • Average view duration of 13:33 minutes, which is 1.6x longer than regular videos (8:33 minutes)
  • 4.5% of the channel’s total revenue came from this single stream

The longer viewers watch a stream, the more total watch time the channel gets. For YouTube, that’s a positive signal:

  • Viewers stay engaged longer.
  • YouTube can show more ads.
  • Advertisers get better-quality impressions.
YouTube’s algorithms promote the content more actively, and the channel’s revenue grows.

What’s Next? Why You Shouldn’t Stop at Just One Stream

The Lesnoy case proved that even one stream can make a big difference. But that’s only the first step.

Experience from other Gyre.Pro creators shows that after testing, most choose to run 2 to 4 streams simultaneously. This makes it possible to:

  • reach different audience segments and time zones,
  • combine videos and streams without competing with each other,
  • achieve steady growth much faster.

And that’s not the limit — Gyre.Pro also offers plans with up to 8 simultaneous streams. Plus, since YouTube has no official limits on concurrent live streams, some Gyre.Pro users run over 100 streams at the same time!

When YouTube’s algorithms start picking up both videos and streams, the channel gains momentum much faster.

If one stream can already give +10% watch time, imagine the snowball effect of running 4 or 8. On average, creators see 20–40% growth in channel performance just from multiple 24/7 streams.

Seasonality: Why the Numbers Dropped and How to Handle It

In April, the stream’s results dropped by 44% compared to March. Importantly, the decline wasn’t only in the stream but across all types of channel content. This is a typical case of seasonality, which affects most niches.

What helps offset these dips:

  • Add more streams: launch several streams in different formats.
  • Test timing: change when streams start and how long playlists run.
  • Explore niches: DIY, education, and relaxation content tend to stay more stable across seasons.
  • Dig into deeper reasons: if drops continue after the “low season” and match issues with monetization, it’s worth checking settings and digging deeper. Our YouTube Demonetization Guide explains how to avoid risks and restore stable income.
PRO tip: Seasonality may temporarily lower results, but streams have a cumulative effect. The longer they run, the more effective they become. Test different playlists, timings, and metadata to give YouTube’s algorithms more “breadcrumbs” to find your audience.

Conclusion

The Lesnoy case shows that even a single stream can shift a channel’s dynamics. The results speak for themselves:

  • +1.15M views (+6.3% of total traffic)
  • +260K watch hours (+10% of total watch time)
  • +2K new subscribers
  • Retention on the stream was 1.6x higher than on videos
  • 4.5% of channel revenue came from just one stream

Now imagine what could happen if you run multiple 24/7 streams at once. 

Try it yourself: activate a 7-day free trial of Gyre.Pro with full access to all features and set up your first streams in just a few clicks.

Want to watch a video overview of this case? Check it out here.