Hello from the Gyre team!

In March 2024, YouTube once again confirmed the popularity of music as the platform’s key content. According to official statistics, the leader in views was Wiz Khalifa's music channel, which had 6 billion views, followed by Wow Kidz, which had over 5 billion. The Indian music label and film company T-Series ranked third with 2.72 billion views but remains the most popular channel by subscribers, with 229 million.

If you're currently choosing a content niche for your first channel, YouTube's audience is signaling that music is worth considering.

Today, we're focusing on a young music channel launched by a Gyre client one year ago, now with over 8K subscribers. The key to such a small channel is always to attract as much traffic as possible. To achieve this, the creator chose an interesting strategy that completely changed the game and significantly boosted the channel's effectiveness.

Spoiler alert: this is one of the four key strategies that Gyre recommends to all clients for maximum 24/7 streaming efficiency.

With Gyre's help, the creator simultaneously launches 15 to 25 streams of varying lengths—from 12 hours to several weeks. Most of these streams are around 12 hours long. This allows the channel author to post them on the channel and create a content library that consistently generates traffic and views and improves the channel's visibility in search results.

Why does this strategy work so effectively?

By publishing video in this way, the channel can:

  • Increase content output in a short time
  • Accumulate a critical mass of videos for continuous traffic
  • Improve audience retention, which positively impacts YouTube's algorithms
Using Gyre has allowed the creator to automate the launch and scheduling of streams, saving time since the service supports an auto-start and auto-end scheduler. The creator is continuously posting new content online, giving YouTube a clear green light to promote the channel and its content to the top.

Why does YouTube love streams?

YouTube's algorithms favor content that retains viewers' attention for extended periods.
High watch time signals to the platform that your channel deserves recommendations, increasing visibility and audience engagement.

Additionally:

  • Streams increase interaction time on the platform
  • Longer viewing duration improves video rankings
  • More views lead to more subscriptions and higher revenue

What are the channel’s performance trends?

We compared results from two 90-day periods and saw impressive changes:

  • Recommended traffic grew from 22% to 41.8%, nearly doubling
  • Views increased by 8.24x, with 98.4% of this traffic coming from streams
  • Watch time grew by 8.47x, with 99.3% of this time coming from streams
  • Subscribers grew by 5.5x, with 85.7% coming from streams
  • Revenue grew by 11x, with 98.1% of the channel’s income coming from streams

First period — May 18-Aug 15, 2024

Last period — Aug 15-Nov 12, 2024

Comparison of general statistics

Number of live streams from the last period

Generated watch time during the last period

Subscribers gained during the first and last period in comparison

What strategic impact does 24/7 streaming have on channel growth?

Regular Gyre continuous streams undoubtedly contribute to a positive increase in key metrics:

  • Streams account for 98% of watch time
  • Average revenue per stream is significantly higher than for videos
  • Recommended traffic continues to grow as YouTube's algorithms favor long-term audience retention

For our case, recommendations grew from 22% to 41.8%, a significant factor in success. It is a critical win, as recommendations are the foundation for a young channel's growth and development.

The more frequently a video appears in recommendations and is viewed, the faster and higher it will rank in YouTube searches.

The creator now consistently has over 20 simultaneous streams on the channel. Maintaining this level of activity is very easy with Gyre's automation tools:

  • Playlist mixing allows the creation of dozens of streams from a single set of content
  • The stream scheduler simplifies planning and saves time

Why do music channels benefit most from Gyre?

We continue to emphasize that music is one of YouTube's most popular niches:

  • 93% of YouTube users use the platform for listening to music (YouTube Music Insights)
  • Music videos account for over 25% of all views on the platform

Gyre 24/7 live streaming helps music channels scale their operations, launch multiple streams simultaneously, and accumulate content for long-term traffic.

Summary

In the last 90 days, the channel achieved outstanding results:

  • Views increased by 8.24x
  • Watch time grew by 8.47x
  • Revenue increased by 11x
  • Subscribers grew by 5.5x
  • Recommended traffic grew to 41.8%

This case shows how Gyre’s streams become the primary source of income, views, and subscriber growth for small channels. If your channel wants to succeed, start with 24/7 pre-recorded streams!