The hero of Gyre's new case study is लिटिल विच Tatty, an entertainment channel tailored for children. The channel's creator consistently releases four new cartoons each month. By the way, maintaining a steady flow of fresh content proves to be an effective tool for the systematic growth of a YouTube channel, drawing in a larger audience. The author further kindles interest in the channel's content with the assistance of Shorts, which offers snippets of the most emotional moments from the cartoons' plots.
In addition to these new releases, the author simultaneously conducts four live streams. Just imagine: in a month, continuous live streaming accounted for 30% of all traffic to the channel and contributed to over 40% of the total watch time.
Furthermore, the average viewing time of these live streams is 26% lengthier than that of a premiere and a striking 58% longer than a standard video. This directly impacts the average viewing time on the channel, which stands at an impressive 6 minutes and 4 seconds.
Even if the frequency of posts on the channel decreases, these continuous streams will continue to generate revenue. For instance, in 2023, the channel's author reduced the frequency of regular videos, yet the stream profit still comprises 26% of the total.